diff --git a/src/Admin/Controllers/OrganizationsController.cs b/src/Admin/Controllers/OrganizationsController.cs
index e8a817c9cb..5398352af5 100644
--- a/src/Admin/Controllers/OrganizationsController.cs
+++ b/src/Admin/Controllers/OrganizationsController.cs
@@ -9,6 +9,8 @@ using Bit.Core.Models.Table;
 using Bit.Core.Utilities;
 using Bit.Core.Services;
 using Bit.Core.Settings;
+using Bit.Core.Models.Business;
+using Bit.Core.Enums;
 
 namespace Bit.Admin.Controllers
 {
@@ -24,6 +26,7 @@ namespace Bit.Admin.Controllers
         private readonly IPaymentService _paymentService;
         private readonly IApplicationCacheService _applicationCacheService;
         private readonly GlobalSettings _globalSettings;
+        private readonly IReferenceEventService _referenceEventService;
 
         public OrganizationsController(
             IOrganizationRepository organizationRepository,
@@ -34,7 +37,8 @@ namespace Bit.Admin.Controllers
             IPolicyRepository policyRepository,
             IPaymentService paymentService,
             IApplicationCacheService applicationCacheService,
-            GlobalSettings globalSettings)
+            GlobalSettings globalSettings,
+            IReferenceEventService referenceEventService)
         {
             _organizationRepository = organizationRepository;
             _organizationUserRepository = organizationUserRepository;
@@ -45,6 +49,7 @@ namespace Bit.Admin.Controllers
             _paymentService = paymentService;
             _applicationCacheService = applicationCacheService;
             _globalSettings = globalSettings;
+            _referenceEventService = referenceEventService;
         }
 
         public async Task<IActionResult> Index(string name = null, string userEmail = null, bool? paid = null,
@@ -140,6 +145,7 @@ namespace Bit.Admin.Controllers
             model.ToOrganization(organization);
             await _organizationRepository.ReplaceAsync(organization);
             await _applicationCacheService.UpsertOrganizationAbilityAsync(organization);
+            await _referenceEventService.RaiseEventAsync(new ReferenceEvent(ReferenceEventType.SalesAssisted, organization));
             return RedirectToAction("Edit", new { id });
         }
 
diff --git a/src/Core/Context/CurrentContext.cs b/src/Core/Context/CurrentContext.cs
index 928c622ebf..e78368356f 100644
--- a/src/Core/Context/CurrentContext.cs
+++ b/src/Core/Context/CurrentContext.cs
@@ -37,6 +37,7 @@ namespace Bit.Core.Context
         public virtual bool IsBot { get; set; }
         public virtual bool MaybeBot { get; set; }
         public virtual int? BotScore { get; set; }
+        public virtual string ClientId { get; set; }
 
         public CurrentContext(IProviderUserRepository providerUserRepository)
         {
@@ -114,19 +115,19 @@ namespace Bit.Core.Context
                 UserId = subIdGuid;
             }
 
-            var clientId = GetClaimValue(claimsDict, "client_id");
+            ClientId = GetClaimValue(claimsDict, "client_id");
             var clientSubject = GetClaimValue(claimsDict, "client_sub");
             var orgApi = false;
             if (clientSubject != null)
             {
-                if (clientId?.StartsWith("installation.") ?? false)
+                if (ClientId?.StartsWith("installation.") ?? false)
                 {
                     if (Guid.TryParse(clientSubject, out var idGuid))
                     {
                         InstallationId = idGuid;
                     }
                 }
-                else if (clientId?.StartsWith("organization.") ?? false)
+                else if (ClientId?.StartsWith("organization.") ?? false)
                 {
                     if (Guid.TryParse(clientSubject, out var idGuid))
                     {
diff --git a/src/Core/Context/ICurrentContext.cs b/src/Core/Context/ICurrentContext.cs
index 1479fea630..184f91bd18 100644
--- a/src/Core/Context/ICurrentContext.cs
+++ b/src/Core/Context/ICurrentContext.cs
@@ -24,7 +24,7 @@ namespace Bit.Core.Context
         bool IsBot { get; set; }
         bool MaybeBot { get; set; }
         int? BotScore { get; set; }
-
+        string ClientId { get; set; }
         Task BuildAsync(HttpContext httpContext, GlobalSettings globalSettings);
         Task BuildAsync(ClaimsPrincipal user, GlobalSettings globalSettings);
 
diff --git a/src/Core/Enums/BitwardenClient.cs b/src/Core/Enums/BitwardenClient.cs
new file mode 100644
index 0000000000..f4031cb018
--- /dev/null
+++ b/src/Core/Enums/BitwardenClient.cs
@@ -0,0 +1,13 @@
+namespace Bit.Core.Enums
+{
+    public static class BitwardenClient 
+    {
+        public const string
+            Web = "web",
+            Browser = "browser",
+            Desktop = "desktop",
+            Mobile = "mobile",
+            Cli = "cli",
+            DirectoryConnector = "connector";
+    }
+}
diff --git a/src/Core/Enums/ReferenceEventType.cs b/src/Core/Enums/ReferenceEventType.cs
index 5609fafb73..819bce1547 100644
--- a/src/Core/Enums/ReferenceEventType.cs
+++ b/src/Core/Enums/ReferenceEventType.cs
@@ -28,5 +28,17 @@ namespace Bit.Core.Enums
         SendCreated,
         [EnumMember(Value = "send-accessed")]
         SendAccessed,
+        [EnumMember(Value = "organization-imported")]
+        DirectorySynced,
+        [EnumMember(Value = "vault-imported")]
+        VaultImported,
+        [EnumMember(Value = "secret-added")]
+        CipherCreated,
+        [EnumMember(Value = "group-created")]
+        GroupCreated,
+        [EnumMember(Value = "collection-created")]
+        CollectionCreated,
+        [EnumMember(Value = "sales-assisted")]
+        SalesAssisted
     }
 }
diff --git a/src/Core/IdentityServer/StaticClientStore.cs b/src/Core/IdentityServer/StaticClientStore.cs
index 408673a088..c70598a5ed 100644
--- a/src/Core/IdentityServer/StaticClientStore.cs
+++ b/src/Core/IdentityServer/StaticClientStore.cs
@@ -2,6 +2,7 @@
 using System.Collections.Generic;
 using System.Linq;
 using Bit.Core.Settings;
+using Bit.Core.Enums;
 
 namespace Bit.Core.IdentityServer
 {
@@ -11,12 +12,12 @@ namespace Bit.Core.IdentityServer
         {
             ApiClients = new List<Client>
             {
-                new ApiClient(globalSettings, "mobile", 90, 1),
-                new ApiClient(globalSettings, "web", 30, 1),
-                new ApiClient(globalSettings, "browser", 30, 1),
-                new ApiClient(globalSettings, "desktop", 30, 1),
-                new ApiClient(globalSettings, "cli", 30, 1),
-                new ApiClient(globalSettings, "connector", 30, 24)
+                new ApiClient(globalSettings, BitwardenClient.Mobile, 90, 1),
+                new ApiClient(globalSettings, BitwardenClient.Web, 30, 1),
+                new ApiClient(globalSettings, BitwardenClient.Browser, 30, 1),
+                new ApiClient(globalSettings, BitwardenClient.Desktop, 30, 1),
+                new ApiClient(globalSettings, BitwardenClient.Cli, 30, 1),
+                new ApiClient(globalSettings, BitwardenClient.DirectoryConnector, 30, 24)
             }.ToDictionary(c => c.ClientId);
         }
 
diff --git a/src/Core/Models/Business/ReferenceEvent.cs b/src/Core/Models/Business/ReferenceEvent.cs
index 569b6ee7be..d3bbf3020e 100644
--- a/src/Core/Models/Business/ReferenceEvent.cs
+++ b/src/Core/Models/Business/ReferenceEvent.cs
@@ -42,7 +42,12 @@ namespace Bit.Core.Models.Business
 
         public PlanType? PlanType { get; set; }
 
+        public string OldPlanName { get; set; }
+
+        public PlanType? OldPlanType { get; set; }
+
         public int? Seats { get; set; }
+        public int? PreviousSeats { get; set; }
 
         public short? Storage { get; set; }
 
diff --git a/src/Core/Services/Implementations/CipherService.cs b/src/Core/Services/Implementations/CipherService.cs
index 77726c65fb..318bac4c56 100644
--- a/src/Core/Services/Implementations/CipherService.cs
+++ b/src/Core/Services/Implementations/CipherService.cs
@@ -13,6 +13,7 @@ using Bit.Core.Enums;
 using Bit.Core.Utilities;
 using Bit.Core.Settings;
 using Bit.Core.Models.Api;
+using Bit.Core.Models.Business;
 
 namespace Bit.Core.Services
 {
@@ -34,6 +35,7 @@ namespace Bit.Core.Services
         private readonly IPolicyRepository _policyRepository;
         private readonly GlobalSettings _globalSettings;
         private const long _fileSizeLeeway = 1024L * 1024L; // 1MB 
+        private readonly IReferenceEventService _referenceEventService;
 
         public CipherService(
             ICipherRepository cipherRepository,
@@ -48,7 +50,8 @@ namespace Bit.Core.Services
             IEventService eventService,
             IUserService userService,
             IPolicyRepository policyRepository,
-            GlobalSettings globalSettings)
+            GlobalSettings globalSettings,
+            IReferenceEventService referenceEventService)
         {
             _cipherRepository = cipherRepository;
             _folderRepository = folderRepository;
@@ -63,6 +66,7 @@ namespace Bit.Core.Services
             _userService = userService;
             _policyRepository = policyRepository;
             _globalSettings = globalSettings;
+            _referenceEventService = referenceEventService;
         }
 
         public async Task SaveAsync(Cipher cipher, Guid savingUserId, DateTime? lastKnownRevisionDate,
@@ -83,6 +87,9 @@ namespace Bit.Core.Services
                         cipher.UserId = savingUserId;
                     }
                     await _cipherRepository.CreateAsync(cipher, collectionIds);
+
+                    await _referenceEventService.RaiseEventAsync(
+                        new ReferenceEvent(ReferenceEventType.CipherCreated, await _organizationRepository.GetByIdAsync(cipher.OrganizationId.Value)));
                 }
                 else
                 {
@@ -727,17 +734,17 @@ namespace Bit.Core.Services
             IEnumerable<KeyValuePair<int, int>> collectionRelationships,
             Guid importingUserId)
         {
-            if (collections.Count > 0)
+            var org = collections.Count > 0 ?
+                await _organizationRepository.GetByIdAsync(collections[0].OrganizationId) :
+                await _organizationRepository.GetByIdAsync(ciphers.FirstOrDefault(c => c.OrganizationId.HasValue).OrganizationId.Value);
+
+            if (collections.Count > 0 && org != null && org.MaxCollections.HasValue)
             {
-                var org = await _organizationRepository.GetByIdAsync(collections[0].OrganizationId);
-                if (org != null && org.MaxCollections.HasValue)
+                var collectionCount = await _collectionRepository.GetCountByOrganizationIdAsync(org.Id);
+                if (org.MaxCollections.Value < (collectionCount + collections.Count))
                 {
-                    var collectionCount = await _collectionRepository.GetCountByOrganizationIdAsync(org.Id);
-                    if (org.MaxCollections.Value < (collectionCount + collections.Count))
-                    {
-                        throw new BadRequestException("This organization can only have a maximum of " +
-                            $"{org.MaxCollections.Value} collections.");
-                    }
+                    throw new BadRequestException("This organization can only have a maximum of " +
+                        $"{org.MaxCollections.Value} collections.");
                 }
             }
 
@@ -777,6 +784,13 @@ namespace Bit.Core.Services
 
             // push
             await _pushService.PushSyncVaultAsync(importingUserId);
+
+
+            if (org != null)
+            {
+                await _referenceEventService.RaiseEventAsync(
+                    new ReferenceEvent(ReferenceEventType.VaultImported, org));
+            }
         }
 
         public async Task SoftDeleteAsync(Cipher cipher, Guid deletingUserId, bool orgAdmin = false)
diff --git a/src/Core/Services/Implementations/CollectionService.cs b/src/Core/Services/Implementations/CollectionService.cs
index e982aff587..829cdead29 100644
--- a/src/Core/Services/Implementations/CollectionService.cs
+++ b/src/Core/Services/Implementations/CollectionService.cs
@@ -5,6 +5,8 @@ using Bit.Core.Models.Table;
 using Bit.Core.Repositories;
 using System.Collections.Generic;
 using Bit.Core.Models.Data;
+using Bit.Core.Models.Business;
+using Bit.Core.Enums;
 
 namespace Bit.Core.Services
 {
@@ -16,6 +18,7 @@ namespace Bit.Core.Services
         private readonly ICollectionRepository _collectionRepository;
         private readonly IUserRepository _userRepository;
         private readonly IMailService _mailService;
+        private readonly IReferenceEventService _referenceEventService;
 
         public CollectionService(
             IEventService eventService,
@@ -23,7 +26,8 @@ namespace Bit.Core.Services
             IOrganizationUserRepository organizationUserRepository,
             ICollectionRepository collectionRepository,
             IUserRepository userRepository,
-            IMailService mailService)
+            IMailService mailService,
+            IReferenceEventService referenceEventService)
         {
             _eventService = eventService;
             _organizationRepository = organizationRepository;
@@ -31,6 +35,7 @@ namespace Bit.Core.Services
             _collectionRepository = collectionRepository;
             _userRepository = userRepository;
             _mailService = mailService;
+            _referenceEventService = referenceEventService;
         }
 
         public async Task SaveAsync(Collection collection, IEnumerable<SelectionReadOnly> groups = null,
@@ -76,6 +81,7 @@ namespace Bit.Core.Services
                 }
 
                 await _eventService.LogCollectionEventAsync(collection, Enums.EventType.Collection_Created);
+                await _referenceEventService.RaiseEventAsync(new ReferenceEvent(ReferenceEventType.CollectionCreated, org));
             }
             else
             {
diff --git a/src/Core/Services/Implementations/GroupService.cs b/src/Core/Services/Implementations/GroupService.cs
index 1cb300443c..869609b767 100644
--- a/src/Core/Services/Implementations/GroupService.cs
+++ b/src/Core/Services/Implementations/GroupService.cs
@@ -5,6 +5,8 @@ using Bit.Core.Models.Table;
 using Bit.Core.Repositories;
 using System.Collections.Generic;
 using Bit.Core.Models.Data;
+using Bit.Core.Models.Business;
+using Bit.Core.Enums;
 
 namespace Bit.Core.Services
 {
@@ -14,17 +16,20 @@ namespace Bit.Core.Services
         private readonly IOrganizationRepository _organizationRepository;
         private readonly IOrganizationUserRepository _organizationUserRepository;
         private readonly IGroupRepository _groupRepository;
+        private readonly IReferenceEventService _referenceEventService;
 
         public GroupService(
             IEventService eventService,
             IOrganizationRepository organizationRepository,
             IOrganizationUserRepository organizationUserRepository,
-            IGroupRepository groupRepository)
+            IGroupRepository groupRepository,
+            IReferenceEventService referenceEventService)
         {
             _eventService = eventService;
             _organizationRepository = organizationRepository;
             _organizationUserRepository = organizationUserRepository;
             _groupRepository = groupRepository;
+            _referenceEventService = referenceEventService;
         }
 
         public async Task SaveAsync(Group group, IEnumerable<SelectionReadOnly> collections = null)
@@ -54,6 +59,7 @@ namespace Bit.Core.Services
                 }
 
                 await _eventService.LogGroupEventAsync(group, Enums.EventType.Group_Created);
+                await _referenceEventService.RaiseEventAsync(new ReferenceEvent(ReferenceEventType.GroupCreated, org));
             }
             else
             {
diff --git a/src/Core/Services/Implementations/OrganizationService.cs b/src/Core/Services/Implementations/OrganizationService.cs
index ad969c002f..7fcb08f958 100644
--- a/src/Core/Services/Implementations/OrganizationService.cs
+++ b/src/Core/Services/Implementations/OrganizationService.cs
@@ -305,6 +305,8 @@ namespace Bit.Core.Services
                     {
                         PlanName = newPlan.Name,
                         PlanType = newPlan.Type,
+                        OldPlanName = existingPlan.Name,
+                        OldPlanType = existingPlan.Type,
                         Seats = organization.Seats,
                         Storage = organization.MaxStorageGb,
                     });
@@ -497,14 +499,15 @@ namespace Bit.Core.Services
                 });
             }
 
-            organization.Seats = (short?)newSeatTotal;
             await _referenceEventService.RaiseEventAsync(
                 new ReferenceEvent(ReferenceEventType.AdjustSeats, organization)
                 {
                     PlanName = plan.Name,
                     PlanType = plan.Type,
-                    Seats = organization.Seats,
+                    Seats = newSeatTotal,
+                    PreviousSeats = organization.Seats
                 });
+            organization.Seats = (short?)newSeatTotal;
             await ReplaceAndUpdateCache(organization);
             return paymentIntentClientSecret;
         }
@@ -1977,6 +1980,12 @@ namespace Bit.Core.Services
                     }
                 }
             }
+            
+            if (_currentContext.ClientId == BitwardenClient.DirectoryConnector)
+            {
+                await _referenceEventService.RaiseEventAsync(
+                    new ReferenceEvent(ReferenceEventType.DirectorySynced, organization));
+            }
         }
 
         public async Task RotateApiKeyAsync(Organization organization)